The Vyete Verified Brand Programme has now processed its 50,000th brand verification.
When we launched the programme at platform launch in March 2025, the premise was simple: consumers should be able to trust, at a glance, that the shop they are buying from is genuinely authorised to carry the brand's products. Every verification involves a review by both the brand and the Vyete operations team before the badge appears on a shop profile.
Fifty thousand brands later, that badge is becoming a meaningful signal in the market.
What the programme has shown
Shops that hold at least one verified brand badge convert at 2.3× the rate of unverified shop profiles. Brands that have verified 10 or more retailers see an average of 38% more inbound wholesale enquiries from new shops wanting to carry their products.
The verification badge creates a virtuous cycle: brands verify shops, verified shops attract more consumers, more consumers prompt more brands to join and verify their own networks.
How verification works
A brand initiates a verification request for a specific shop, sets the retailer type (Authorised Retailer, Exclusive Distributor, Franchise, or Reseller), defines the territory and the specific offerings covered, and the shop accepts. Vyete operations reviews the request before the badge goes live on both the brand page and the shop profile.
The process takes 2–5 business days. Brands can manage all pending and active verifications from their Brand Hub dashboard.
For brands not yet on the programme
If your products are being sold by shops anywhere, verified or not, the programme is the fastest way to establish which relationships are authorised and which are not — and to communicate that to every consumer who finds those shops on Vyete.
Brand Hub is where verification requests are initiated.